Given the limitations of traditional methods of data acquisition and considering the volume of relevant data available on the web, web data extraction is by far the easiest way to gather data required for market research. Market research is incomplete unless the amount of data at your disposal is huge.
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This helps them discover new categories they haven’t been aware of or update existing catalogues with new product descriptions, images, or videos. This is why many companies depend on web data extractions services for gathering data required to update their catalogues. It’s not easy to update and maintain such a big catalogue. CatalogingĮcommerce portals typically have a huge number of product listings. The capability of web crawling techniques to extract prices in real-time makes such applications a reality. Pricing intelligence is also used in cases where there is a need for consistency in pricing across different versions of the same portal. This data is plugged into an automated system that assigns ideal prices for every product after analyzing the competitors’ prices. This is done by deploying web crawlers programmed to pull product details like product name, price, variant, and so on. E-commerce portals are always watching out for their competitors using web crawling to have real-time pricing data from them and to fine-tune their own catalogues with competitive pricing. Pricing intelligence is an application that’s gaining popularity with each passing day given the tightening of competition in the online space. A web scraping setup interacts with websites in a way similar to a web browser, but instead of displaying it on a screen, it saves the data to a storage system. Web scraping helps you do this in an automated fashion and does it far more efficiently and accurately. Although it’s technically possible to copy and paste data from a website to your local storage, this is inconvenient and out of the question when it comes to practical use cases for businesses. Some sites provide APIs, but they typically come with restrictions and aren’t reliable enough. Most of these sites don’t provide the functionality to save their data to a local or cloud storage. being easily available in a structured format, ready to analyze. Web data is of great use to e-commerce portals, media companies, research firms, data scientists, government, and can even help the healthcare industry with ongoing research and making predictions on the spread of diseases.Ĭonsider the data available on classifieds sites, real estate portals, social networks, retail sites, and online shopping websites, etc. However, the web is the largest repository of open data and this data has been growing at exponential rates since the inception of the internet.
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The data available on websites is not available to download easily and can only be accessed by using a web browser. Web data extraction (also known as web scraping, web harvesting, screen scraping, etc.) is a technique for extracting vast amounts of data from websites on the internet.
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